Apple's Home Device Ambitions Signal Potential AirPort Revival
Apple, once known for its AirPort routers, may be re-entering the market. After discontinuing the AirPort line in 2018, rumors suggest a new router could be on the horizon, aligning with Apple's renewed focus on home devices.
Historically, Apple's home device offerings like the HomePod and Apple TV have received limited attention. However, a significant shift is anticipated in 2025 with new Apple TV and HomePod mini hardware, alongside the introduction of the "HomePad." Further expansion is expected in 2026 with a smart home camera, potentially the first of many new home accessories. This renewed focus on the home ecosystem sets the stage for a potential AirPort comeback.
Strengthening this possibility is Apple's move to in-house Wi-Fi chips. Starting in 2025, these chips will be integrated into iPhones, Apple TVs, HomePod minis, and potentially the HomePad. This transition to proprietary technology allows for tighter integration and improved energy efficiency within the Apple ecosystem, as highlighted by Mark Gurman. For insights into Apple's future plans, see Apple's 2025 Roadmap.
The potential return of the AirPort router presents an opportunity for Apple to enhance its ecosystem further. By controlling the entire user experience, from devices to network connectivity, Apple can create a more seamless and integrated environment. This move aligns with the company's strategy of creating "magic moments" for users. Consider the Next-Gen HomePods and their potential integration with a new AirPort.
While a significant undertaking, Apple possesses the resources and motivation to re-enter the router market. The combination of new home devices and in-house Wi-Fi chips creates a compelling case for an AirPort revival. This move could also extend to 5G connectivity in the future, offering a comprehensive network solution. For more on Apple's hardware strategy, check out Apple's 2024 Year in Review.