Apple Intelligence and Siri's Impact on iPhone Sales
Apple's AI-powered assistant, Apple Intelligence, hasn't significantly boosted iPhone upgrades as initially anticipated. Analyst Ming-Chi Kuo reports that the feature's underwhelming performance, coupled with delays in the new Siri implementation, has led to more conservative iPhone shipment forecasts.
Impact of Siri Delays
Kuo's analysis suggests that Apple Intelligence's delayed rollout and Siri's performance issues are impacting consumer interest. The market's cautious outlook aligns with Kuo's earlier predictions. The highly anticipated AI-powered Siri features, promised for iOS 18, faced multiple delays, further dampening enthusiasm. This situation contrasts with the excitement surrounding competitors like Google Gemini.
Conservative Forecasts and Customer Backlash
Apple has reportedly provided suppliers with conservative iPhone shipment forecasts, acknowledging Apple Intelligence's underperformance. The delays and perceived shortcomings have led to strong backlash from tech experts and customers alike, especially given the advancements seen in competitors like ChatGPT. This negative sentiment is further fueled by Siri's past performance issues, such as the Super Bowl incident. For more on Apple's software updates, see the March 2025 Google Play System Update.
Lost Momentum and Future Sales
The delays in delivering the promised AI-powered Siri features have cost Apple momentum in the competitive AI assistant landscape. This lost ground could potentially impact iPhone 16 and 17 sales. The situation underscores the importance of timely execution in the fast-paced tech world. You can explore other smartphone options in our Top Smartphones of 2024 article.