Apple Appoints New Global VP of Retail Stores
Apple has promoted Vanessa Trigub to Vice President of retail stores and retail operations, streamlining its retail organization. Trigub, who joined Apple in 2007, previously oversaw the Americas West region and will now manage retail heads across all regions.
Key Responsibilities and Changes
- Trigub will oversee retail operations globally.
- This simplifies Deirdre O'Brien's role, allowing her to focus on broader responsibilities, including HR, after taking over following the departure of Carol Surface.
- O'Brien will now oversee Trigub, reducing her direct reports.
Trigub's Background and Potential
- Trigub has held various roles at Apple, including finance and mergers and acquisitions.
- She is seen as a potential successor to O'Brien.
This appointment follows other recent executive changes, such as the replacement of Siri chief John Giannandrea with Mike Rockwell. For more on Apple's leadership and strategic shifts, see Apple's Foldable iPhone: Coming in 2026. This move also comes as Apple invests further in its retail presence, as seen with the new Crocker Park store in Westlake, Ohio. For insights into other tech giants' strategies, consider Vivo's launch of a Mixed Reality Headset and Robotics Lab.