AppleCare+ Purchase Options Changing: Shift Towards Subscriptions
Key Changes Coming to AppleCare+ Plans
Apple will soon discontinue the option to buy upfront 2-3 year AppleCare+ plans in physical Apple Stores and on devices, according to Bloomberg's Mark Gurman. This shift will push users towards monthly or annual subscription plans. Apple's focus on services likely plays a role in this change.
Initially, this will affect in-store purchases, requiring customers to opt for subscriptions. Later, on-device purchases will also be limited to subscriptions, impacting those who don't buy AppleCare+ at the point of purchase. This move aligns with current trends in digital service offerings.
Remaining Option for Upfront Purchase
For now, purchasing 2-3 year AppleCare+ plans upfront remains possible through the online Apple Store at the time of device purchase. For example, a 3-year plan for the 14-inch MacBook Pro offers a slight cost saving compared to the annual subscription. This is similar to how Apple offers its MLS Season Pass.
Implications and Future Outlook
This change suggests Apple's broader strategy to transition all AppleCare+ purchases to a subscription model. While upfront plans offer minor savings, subscriptions provide recurring revenue for Apple. This move could impact consumer choice and affordability in the long run.