Google Pixel 9: Is Earlier Better?

Just as we were getting comfortable with a lengthy autumn of tech releases, Google surprised us by announcing the Pixel 9 series' early arrival on August 13, 2024.

This unexpected move by Google is unprecedented for the Pixel line. Previously, the earliest Made by Google launch event was for the Pixel 5 on September 30, 2020. The mid-year A-series launches were separate events, such as Google I/O.

Google's early marketing for this event has been heavily focused on AI, suggesting that there may be something to rival the Apple Intelligence, announced at WWDC. Could Google be planning to undercut Apple's iPhone 16 series with a surprise reveal?

Samsung is also planning to unveil new hardware on July 10, 2024, which means Google will be following the Android market leader. The Korean tech giant is expected to release new tablets, Wear OS watches, and foldable devices like the highly anticipated Galaxy Ring.

Luckily, we only have 6 weeks to wait for the truth.

There are many questions surrounding the event, as we're expecting to see 4 phones labeled "Pixel 9":

• Pixel 9
• Pixel 9 Pro
• Pixel 9 Pro XL
• Pixel 9 Pro Fold

Additionally, there will be two versions of the Pixel Watch:

• Pixel Watch 3
• Pixel Watch 3 XL

This Made by Google 2024 event is set to be the biggest launch for the Pixel lineup since 2016. We might even see more devices like the rumored first-party Bluetooth tracker or new Pixel Buds. Only time will tell.

Do you think it's the right time for such a launch event? Is an early Made by Google event a good idea to get ahead of the competition?