Brazil's antitrust regulator, Cade, has ordered Apple to remove in-app purchase restrictions, giving the company 20 days to comply or face daily fines. This follows a 2022 complaint by Mercado Libre, a major Latin American e-commerce platform, alleging anti-competitive practices.
Cade's Mandate
Cade demands Apple allow apps to link to external purchasing websites and permit alternative payment systems besides Apple's own. This decision aligns with global scrutiny of Apple's practices, echoing similar mandates in the US, EU, Japan, and South Korea. Learn more about Fintech Funding, Latin America's Growth, and Regulatory Scrutiny.
Implications and Next Steps
Both Apple and Mercado Libre have yet to comment on the ruling. This move could significantly impact app developers in Brazil, potentially lowering consumer costs and increasing app autonomy. Cade's actions may influence fairer digital store regulations and foster competition. Apple's response will likely shape in-app payment systems globally, particularly in regions with ongoing similar cases. Read more about Apple's December 2024: Software, Services, and CarPlay.
This ruling comes amid growing global pressure on tech giants, with similar antitrust concerns raised against companies like Google. Check out Google Pixel Market Share Surges in US.