California Law Restricting Addictive Online Feeds for Minors Takes Effect
A California law prohibiting companies from serving "addictive" content feeds to minors has taken effect. This follows a federal judge's denial of a legal challenge by tech lobbying group NetChoice, whose members include major tech companies like Meta, Google, and X. This adds another layer of complexity to online platforms.
The law, SB 976, defines an addictive feed as one using algorithms to recommend content based on user behavior rather than explicit preferences. Companies must now obtain explicit parental consent to serve such feeds to minors in California.
Starting January 2027, companies will be required to implement "age assurance techniques" like age estimation models to identify minors and adjust feeds accordingly. Developers will need to adapt to these new requirements.
While the judge blocked some elements of the law, such as restrictions on nighttime notifications, the core provision regarding addictive feeds remains. Similar legislation was passed in New York in June. This trend may continue as more regions consider regulations for online content.