Cyber Monday 2024 Sets New Records
Cyber Monday 2024 saw record-breaking online sales, exceeding $13 billion in the U.S. Adobe reported $13.3 billion, a 7.3% increase from 2023, while Salesforce recorded $12.8 billion, a 2% rise. Globally, Salesforce tracked $49.7 billion, a 3% growth.
These figures contribute to a successful start to the holiday online sales season. Adobe's data suggests Cyber Week (Thanksgiving to Cyber Monday) generated $41.1 billion in the U.S., an 8.2% increase. Salesforce's global figures for Cyber Week reached $314.9 billion, a 6% year-over-year growth, with $76 billion coming from the U.S., up 7%.
Key Trends and Insights
- Electronics saw the steepest discounts, averaging around 30%. Toys and consumer electronics remained top purchase categories.
- Mobile shopping dominated, accounting for 57% of sales ($7.6 billion), growing 13.3% from the previous year.
- Buy Now, Pay Later (BNPL) schemes facilitated nearly $1 billion in transactions, primarily on mobile devices.
- Despite ongoing inflation concerns, consumer spending remained strong, possibly due to falling prices in certain categories.
For more insights on mobile trends, see AnTuTu's November Smartphone Performance Rankings. Also, consider the implications of CFPB's move to regulate data brokers on consumer spending. For those interested in Apple's ecosystem, Apple is facing a UK class action lawsuit over App Store commissions.