Learn Korean with Duolingo Before Squid Game Season 2
Netflix partnered with Duolingo to offer Korean lessons featuring phrases from "Squid Game" before the season two premiere on December 26th. The collaboration includes over 40 keywords and phrases integrated into Duolingo's Korean courses. A custom TikTok filter based on the "Red Light, Green Light" game further enhances the learning experience.
Why this partnership?
Duolingo aims to deepen viewers' connection with the show by incorporating relevant vocabulary. "Squid Game" significantly boosted interest in learning Korean, with Duolingo reporting a 40% increase in Korean learners after the first season. This partnership capitalizes on the show's popularity, which boasts 330 million viewers and 2.8 billion hours watched.
How does it work?
The Duolingo app now includes phrases like "Trust no one," "Let's play a game," and "You've been eliminated." The TikTok filter features Duo, Duolingo's mascot, as a pink guard, challenging users to pronounce Korean phrases correctly to win a voice-activated "Red Light, Green Light" game. For more on language learning apps, check out Google Pixel Phone Update Guide.
What else is Netflix doing?
Netflix is heavily promoting season two with various events. These include a fan race in Los Angeles for a spot at the U.S. premiere, immersive "Squid Game: The Experience" events in select cities, and the launch of a mobile game, "Squid Game: Unleashed," on December 17th. For more on Netflix's gaming ventures, see Apple TV+ Scores Nine Golden Globe Nominations.
This multifaceted approach highlights Netflix's commitment to engaging fans and expanding the "Squid Game" universe. For insights into other successful streaming strategies, explore Instagram Trial Reels: Test Content Before Public Release.