Google Pixel's Rise in India's Premium Smartphone Market

Google Pixel Gains Ground in India's Premium Smartphone Market

Google Pixel has experienced significant growth in India's premium smartphone market, capturing 5% market share in 2024, up from just 1% in 2023. This growth coincides with OnePlus's decline from 21% to 6% market share among Android brands. Other BBK brands like Oppo and Vivo saw growth, as did Samsung, thanks to the Galaxy S24 series. Apple remains the dominant player in India's premium segment with a 56% market share.

Key Highlights

• India's premium smartphone market grew from 4.2 million shipments in 2023 to 6.5 million in 2024.
• Google Pixel's market share increased significantly, likely due to local manufacturing of the Pixel 8 and an overall push for growth in the region.
• OnePlus experienced a substantial decline in market share.
• Samsung and other BBK brands saw growth.
• Apple maintains a strong lead in the premium segment.

This growth aligns with Google's global success, with 2024 marking the highest-ever sales quarter for Pixel. For more information on related topics, check out articles on OnePlus Open, Xiaomi HyperOS 2, and iPhone SE 4 rumors.