Google TV Expands Ads with New Homescreen Banner

Google TV Homescreen Gets New Ad Format

Google TV has introduced a new ad format on its homescreen, further increasing the presence of advertisements on the platform. This new format appears as a banner beneath the "Continue Watching" row and has been used to promote features, programs, and now, games like the new Indiana Jones title.

This banner ad for the Indiana Jones game includes a description, a link to gameplay on YouTube, and a QR code for more details. This marks the first time Google TV has used three different ad formats—the "For You" slider, sponsored recommendation rows, and this new banner—simultaneously for a single campaign. This development follows recent surveys by Google regarding user perception of ad quantity on the platform. The increased ad presence comes shortly after the introduction of large QR codes in Google TV ads.

Key Changes

• New banner ad format below "Continue Watching."
• Multiple ad formats used concurrently for one campaign.
• Increased ad load despite user surveys on ad quantity.

For more information on Google TV and related updates, check out these resources: Fixing CarPlay on iOS 18/18.2, How to Fix Wi-Fi Issues on iOS 18/18.2, and Apple News: Chip Cancellation, United Integration, and Vision Pro Updates.