Reddit is focusing on international growth to expand its user base, with key markets including the U.K., India, Brazil, and the Philippines.
Over half of Reddit's users are now located outside the U.S., according to COO Jen Wong.
India is a particularly strong growth area, with English-speaking users engaging in discussions about topics like cricket and Bollywood. India's tech IPO boom further highlights the country's growing digital landscape.
Reddit plans to expand its machine-learning-based translation feature to over 30 countries by 2025, supporting its international expansion strategy. For more on AI advancements, see this AI news roundup.
While the U.S. still generates the majority of Reddit's revenue, the company aims to increase local advertising in other countries. This aligns with broader trends of the EU's focus on scaling startups to enhance global competitiveness.
These efforts demonstrate Reddit's commitment to becoming a truly global platform.