Spotify Launches Partner Program for Podcasters to Monetize Video Content
Spotify has introduced a new Partner Program, enabling popular podcast hosts to generate revenue from their video podcasts. This program offers qualifying creators opportunities beyond advertising, including video payouts. Currently available in the U.S., U.K., Canada, and Australia, the program aims to bolster Spotify's video podcast library and compete with platforms like YouTube. See how other platforms are also shifting their content strategies.
A significant number of eligible podcasts have already joined the program, including shows like Smart Money Happy Hour and The Paranormal Podcast. This initiative allows Spotify Premium users to enjoy ad-free video podcasts. It also includes Podcast Clips, short-form videos created by podcasters to promote their shows and improve discoverability. Discover tools to simplify content creation and management.
Spotify claims Podcast Clips are highly effective at converting browsers into listeners. This move signifies Spotify's growing investment in video podcasts and its efforts to attract and retain creators. Learn how other companies are investing in content creation ecosystems.