TECNO Partners with Koç University to Enhance Smartphone Photography for Turkish Users
Personalized AI-Powered Cameras
TECNO is collaborating with Koç University in Türkiye to personalize its smartphone cameras for the Turkish market. This partnership aims to refine TECNO's Universal Tone technology by incorporating Turkish consumers' photography preferences and habits. The research will involve surveys, interviews, and real-world testing to understand how people in Türkiye capture, edit, and share photos, including their skin tone preferences and common challenges. This user-centric approach will ensure TECNO's cameras align with local aesthetics.
Improving AI-Powered Portraits
The findings from this research will directly enhance TECNO's Universal Tone technology, a multi-skin tone imaging system. This technology includes:
- Multi-Skin Tone Restoration Engine
- Local Tuning Engine
- AI-Powered Computational Portrait Engine
These features work together to produce natural, inclusive, and personalized portraits. The improved Universal Tone technology will be featured in the upcoming CAMON 40 series.
A Global Approach to Local Needs
This collaboration reflects TECNO's "Glocalization" strategy, which adapts global innovations to local market needs. TECNO has also partnered with other leading universities, including the University of Leeds, Nanyang Technological University, and Dar Al-Hekma University, to ensure accurate and respectful representation of diverse skin tones in emerging markets. For more on mobile technology advancements, see Qualcomm X85 5G Modem-RF. Those interested in other smartphone releases can check out Meizu's new budget smartphones or learn about Vivo's partnership with Fujifilm.