Walmart Officially Acquires Vizio, Focusing on Advertising Expansion

Walmart Acquires Vizio to Expand Advertising Reach

Walmart has finalized its acquisition of Vizio for over \$2 billion, primarily focusing on Vizio's SmartCast operating system to create new advertising opportunities.

This acquisition allows Walmart to enhance customer shopping journeys and offer advertisers new ways to connect with customers at scale. By pairing SmartCast with Walmart Connect, its retail media business, Walmart aims to boost product discovery and maximize the impact of advertising investments.

While the exact changes to existing Vizio TVs remain unclear, Walmart's intention is to leverage SmartCast to significantly expand its advertising reach. This move aligns with broader trends in the tech industry, as seen with Apple's increasing involvement in various sectors. For more on advertising and data usage, see articles like Data Brokers Penalized for Location Data Abuse and CFPB to Regulate Data Brokers Like Credit Agencies.