Xiaomi Enters South Korean Market, Challenging Samsung and LG
Xiaomi is launching its flagship products, including the Xiaomi 15 series smartphones and high-end TVs, in South Korea. This move marks a direct challenge to Samsung and LG in their home market.
Key Highlights
- Xiaomi 15 series smartphones with Snapdragon 8 Extreme Edition will be priced 20% lower than comparable Samsung and Apple models.
- High-end TVs, including the "Xiaomi S" series and mini LED TVs (55 inches and above), will compete with LG's OLED and Samsung's QLED offerings.
- Xiaomi is expanding its after-sales support with 14 new service centers in South Korea.
Xiaomi initially entered the South Korean market in 2018 with budget-friendly products. This strategic move into the premium segment aims to capture a larger market share, putting pressure on Samsung and LG. For related news on other companies' competitive strategies, see Tesla's 2024 Promises: A Reality Check. This expansion follows Xiaomi's global market share growth, reaching 14% in Q3 2024, according to Counterpoint Research. For insights into Apple's market position, refer to Apple's 2024 Legal Battles. To learn more about other market players, check out WWT's acquisition of Softchoice.