European Smartphone Market Recovers, Xiaomi Holds Strong
Europe's smartphone market shows continued recovery for the third consecutive quarter in 2024, with an 8% year-over-year shipment growth, according to Counterpoint Research. Improved economic conditions and renewed consumer demand contribute to this positive trend.
Despite a slight 5% YoY shipment decline, Xiaomi maintains its position as the third-largest smartphone manufacturer in Europe. This resilience is attributed to the company's diverse portfolio of high-end and budget-friendly devices, particularly within the Xiaomi 14 series.
Key Market Players
- Samsung: Retains first place with 9% YoY growth.
- Apple: Secures second place with 10% YoY growth.
- Xiaomi: Holds third place despite a minor decline.
- Realme: Demonstrates strong momentum with 20% growth.
- Honor: Achieves exceptional growth at 30%.
Xiaomi's consistent delivery of affordable, feature-rich devices has resonated with European consumers. Strong sales in Central and Eastern Europe, a region experiencing a 17% YoY recovery, complement the company's steady performance in Western Europe. For related deals, check out Black Friday Tech Deals.
While facing competition from brands like Honor and Realme, Xiaomi is well-positioned to leverage upcoming innovations, including the global rollout of HyperOS 2 and the launch of the Xiaomi 15 Ultra. These advancements are expected to further solidify Xiaomi's presence in the European market. Learn more about Xiaomi's software advancements with Xiaomi HyperOS.
As the European smartphone market rebounds, Xiaomi's commitment to affordable innovation is expected to drive continued growth and relevance in the region. Explore other successful Xiaomi initiatives, such as Xiaomi's Global Expansion.