Xiaomi Appoints Wang Teng as Head of China Marketing
Xiaomi has promoted Wang Teng to General Manager of its China Marketing Department. He retains his role as General Manager of the REDMI brand, solidifying his leadership within the company.
Wang Teng's Career Progression
Since joining Xiaomi in 2016, Wang Teng has steadily risen through the ranks. Key milestones include his roles as REDMI Product Director and his two-year tenure at Xiaomi's Henan branch. This experience provided him with valuable insights into product strategy, sales, and regional market dynamics. For related company news, see Xiaomi 13 Gets HyperOS 2 Globally.
- 2016: Joined Xiaomi.
- March 2020: Appointed REDMI Product Director.
- November 2021: Rotated to Xiaomi's Henan Branch.
- September 2023: Became REDMI Brand Spokesperson and Marketing General Manager.
- February 2024: Appointed General Manager of REDMI.
- May 2024: Appointed Deputy General Manager of China Marketing Department.
- December 2024: Appointed General Manager of China Marketing Department.
Dual Leadership Role
Wang Teng's dual role signifies Xiaomi's focus on integrating marketing efforts across the company and strengthening the REDMI brand. He will oversee all marketing strategies in China while continuing to lead REDMI's product development and marketing. This strategic move aims to enhance growth and customer engagement. See Xiaomi Enters South Korean Smartphone Market for insights into the company's expansion strategies.
Future Outlook
Wang Teng's leadership is expected to drive innovation and market penetration for Xiaomi in a competitive landscape. His expertise and experience position him to play a crucial role in the company's continued success. For more on Xiaomi's future plans, read about their upcoming custom chip in Xiaomi to Launch "Dijun" Smartphone with Custom Chip in 2025.