Xiaomi SU7: Continued Success in the EV Market
The Xiaomi SU7 has maintained strong sales in China's competitive electric vehicle market. Strategic marketing, including the release of a limited-edition model, has contributed to its sustained popularity.
Limited-Edition Red SU7
To commemorate its 15th anniversary, Xiaomi has unveiled a special red version of the SU7. Available for order via the Xiaomi EV App starting January 1, 2025, this limited edition will cost RMB 9,000 (about $1,230), a premium over the RMB 7,000 ($960) price for other color options. Production is already underway, with show cars expected in Xiaomi EV stores by February 2025. Check out the latest deals on smartphones and other electronics.
Xiaomi's EV Journey
Xiaomi entered the EV market in 2021, launching its first electric vehicle, the SU7, in December 2023. The SU7 came in three versions: Standard, Pro, and Max, with deliveries starting in April 2024. The company aims to become a top-five global automaker within 20 years. For more on the evolving tech landscape, see California's 2035 gas car ban.
Strong Sales and Future Expansion
As of December 2024, Xiaomi has delivered over 130,000 SU7 units, with new orders facing a waiting period of at least 17 weeks. The company plans to expand its EV offerings with the SU7 Ultra, priced at RMB 814,900 ($111,000), launching in March 2025, and the YU7, its first SUV. Stay updated on the latest in-car entertainment features.
New Year's Eve Event
CEO Lei Jun will host a livestreamed New Year's Eve event at Xiaomi's EV factory on December 31, 2024, to celebrate the year's accomplishments.