YouTube TV Price Hike and Temporary Reprieve
YouTube TV is raising its base plan price to $82.99/month starting January 2025, a significant increase from the current $72.99 and a far cry from its initial sub-$35 price point. This has led to widespread subscriber dissatisfaction and cancellations. Read more about YouTube features.
To retain some users, YouTube TV is offering a temporary reprieve during the cancellation process. Some subscribers are being offered a 6-month price lock at the current $72.99 rate. This offer isn't universal, but it provides a short-term cost saving for those eligible. Check out this article about rollout challenges.
This price lock strategy allows users time to explore alternatives. It remains to be seen how many subscribers will ultimately choose to stay with the platform long-term given the substantial price increase. Learn about other platform updates.