Apple's iOS shipments are projected to grow by a modest 0.4% in 2024, despite record performance in markets like India. Key markets like China, the US, and Europe present challenges.
However, iOS shipments are forecast to rebound in 2025 with a 3.1% growth, surpassing the predicted 1.7% growth for Android. This positive outlook aligns with Apple's continuous innovation, as seen with the Apple Vision Pro.
Android remains dominant in terms of volume, driven by its presence in emerging markets and focus on diverse price points, particularly in the budget segment. This is reflected in the Samsung Galaxy M16 and other affordable devices.
The average selling price (ASP) for iOS devices remains significantly higher than Android's, at $1,042 in 2024, reinforcing Apple's premium market position. This strategy contrasts with the broader market trend of budget devices driving sales, as highlighted in this article.
While Apple integrates Generative AI, it hasn't significantly influenced consumer demand for device upgrades yet.