Apple Offers Rare Chinese New Year Discounts in China
Apple has launched a rare discount promotion for Chinese New Year in China, offering savings on various products including iPhones, MacBooks, iPads, Apple Watches, and AirPods. The promotion runs from January 4th to 7th.
This unusual discount on the latest iPhone 16 lineup comes as demand in the region appears to be weakening. The move may be a response to pressure from domestic competitors like Huawei. See how the iPhone 16 stacks up against competitors like the HONOR Magic7 Lite.
Discounts and Availability
Discounts of up to ~$70 are available on the iPhone 16 Pro Max, with other models also seeing price reductions. These discounts are accessible through select payment methods like WeChat or Alipay.
While Apple typically avoids discounting its newest iPhones, similar New Year promotions have occurred in China before. This contrasts with US promotions like Black Friday, where new iPhones are often excluded. For insights into Apple's future plans, check out Apple's Upcoming Lineup for 2025 iPhones.
Market Pressure and Financial Impact
Apple's market share in China has been declining due to the rise of local brands. This has impacted the company's financials, with a 3% year-over-year revenue drop in China last quarter. The company's upcoming earnings report will provide more clarity on the iPhone 16's market performance. Learn more about Samsung Galaxy A16 as a budget phone option.