Apple's 2025: A Year of AI and Incremental Updates
Apple Intelligence Takes Center Stage
Apple's focus in 2025 will remain on Apple Intelligence, expanding its AI capabilities across its software ecosystem. Expect further development of features leveraging on-device personal data indexing and App Intents. While Siri may not reach its full potential, it will receive significant improvements. Apple is also likely to partner with additional AI chatbot providers beyond OpenAI, potentially integrating them into iOS 19 and macOS 16.
New HomePod and Wearable Integrations
Apple Intelligence may expand to wearables and Home accessories. visionOS 3 could gain AI support, and a new HomePod Mini might explicitly feature Apple Intelligence. A surprise product launch could be an iPad-like home controller and ambient display, potentially modular with optional speaker docks or wall mounts. However, new visionOS hardware or AirPods Specs are unlikely in 2025. For related news on smart home devices, check out Xiaomi's smart microwave.
Incremental Hardware Updates
Hardware updates in 2025 are expected to be incremental. An M4 MacBook Air with an improved webcam, M4-powered Mac Pro and Mac Studio updates, and M5 MacBook Pros are anticipated, but without significant design changes. The iPad lineup may see a new low-end model. The iPhone 17 and 17 Pro/Pro Max might receive minor upgrades, while the iPhone 17 Air could replace the iPhone Plus, offering a thinner design at a sub-$1000 price point. For insights on Apple's upcoming lineup, see 2025 iPhones.
Services Growth and Regulatory Scrutiny
Apple's services profit may surpass its product profit in 2025. While incremental investments in services like Apple TV+ are expected, major acquisitions like Disney or Warner Bros. are unlikely. For more on Apple TV+, see Apple TV+ 2024. Regulatory pressure on Apple's App Store policies and Google browser referral deal will likely continue, with Apple expected to defend its business model vigorously.