Apple faces challenges launching its AI models in China unless it collaborates with a local AI firm. A top Chinese regulator indicated that foreign companies must partner with local groups for a "simple and straightforward" approval process for generative AI products.
This poses a significant hurdle for Apple, which has reportedly been exploring using its own LLMs in China but has also been in talks with Chinese tech companies. The Chinese government's tight control over online information necessitates compliance from foreign companies, effectively forcing them to use approved Chinese-owned models. This situation mirrors previous challenges Apple has faced in China, such as the government ban on iPhones for officials and the pressure on citizens to avoid foreign brands. Similar regulatory challenges have emerged in other countries.
Apple's iPhone sales in China have already plummeted due to these restrictions. A JP Morgan analyst predicts a "flexible" approach from Apple to gain approval, potentially delaying the Apple Intelligence launch in China to the second half of 2025. Meanwhile, competitors like Xiaomi are advancing their own AI initiatives.
While Apple hasn't commented on the report, experts believe compliance is inevitable due to China's importance as both a market and a manufacturing hub. CEO Tim Cook recently emphasized the crucial role of Chinese suppliers, highlighting the delicate balance Apple must maintain. For more Apple news and updates, visit 9to5Mac.