Apple is known for not being first to market, often entering product categories years after competitors. This strategy, evident in product areas like large language models, personal computers, and smartphones, has allowed Apple to refine existing technologies and deliver polished, market-defining products.
A recently rediscovered 2008 patent for a wearable display with head and eye-tracking sensors demonstrates Apple's long-term vision. This patent, predating the Apple Vision Pro by 15 years, showcases the company's commitment to developing innovative ideas, even if they require significant time and technological advancements. Read more about the Apple Vision Pro's journey.
Apple's automotive project, which was ultimately abandoned after a decade of work, exemplifies the company's willingness to invest in long-term projects and to discontinue them if they don't meet its standards. This approach contrasts with competitors who may prioritize speed over perfection.
Persistent rumors about an Apple television set, fueled by a quote from Steve Jobs, suggest another long-term project. However, like the Apple Car, this project may never see the light of day if it doesn't align with Apple's vision. For insights into Apple's current TV offerings, explore Apple TV+ options.
Apple's approach to smart home technology further illustrates its patient strategy. While competitors released smart home displays in 2017 and 2018, Apple is only now rumored to be nearing release of a similar product. This delay, though substantial, may prove advantageous in a market where no dominant player has emerged. For more on smart home tech, consider FTC concerns about smart device updates.
Apple's patient product development, while sometimes frustrating for consumers and investors, often results in well-executed products that redefine their respective categories. This long-term vision, coupled with the company's financial resources, allows Apple to take risks and prioritize quality over speed.