Bluesky's Rise Challenges Threads
Bluesky, a Twitter alternative, has seen rapid growth, surpassing 20 million users and adding over a million users daily at its peak. This surge is attributed to users migrating from X (formerly Twitter), particularly after its ban in Brazil and the 2024 US election. Interestingly, these users are choosing Bluesky over Meta's Threads.
Several factors contribute to Bluesky's appeal, including its user interface and the desire to avoid Meta's ecosystem. While other Twitter alternatives like Mastodon and Post.news exist, Bluesky has emerged as a strong contender against Threads.
Meta Responds to the Competition
Threads, with over 200 million users, initially seemed to dominate the Twitter alternative space. However, it lacked certain features that users desired, such as an easily accessible feed switcher and the option to prioritize the "Following" feed. These features, previously absent, are now being implemented or tested, likely in response to Bluesky's growing popularity.
Threads Adopts Bluesky's Features
Threads has recently incorporated features similar to Bluesky, including custom feeds for specific groups and starter packs for following communities. These features were instrumental in Bluesky's growth and facilitated curated feeds. While custom feeds are live on Threads, starter packs are still under development. For more on platform updates, see Google Messages Update: New Features and Interface Changes.
The Benefits of Competition
The competition between Bluesky and Threads ultimately benefits users. Meta's responsiveness to user needs and the implementation of new features are likely driven by the pressure from Bluesky. This rivalry fosters innovation and enhances the user experience on both platforms. To learn more about other emerging platforms, check out Nothing to Launch Three New Smartphones in 2025.
For those interested in the broader social media landscape, iQOO Goes Offline: India Launch and iQOO 13 Specs offers insights into other platform developments.