Google Voice: A Year of Silence for Consumers
Google Voice remained stagnant for consumers in 2024, receiving no new features. Its last consumer-focused update was the Material You redesign in 2023, followed by spam warnings for texts. The only 2024 update was a Salesforce integration for enterprise users.
From Consumer Tool to Business Solution
Google Voice has transitioned into a business-centric application, integrated with Google Workspace. It offers various plans for organizations, focusing on features like call forwarding, ring groups, and desk phone support. This shift aligns with Google's focus on revenue generation, but leaves consumer needs unmet. For more on Google's business ventures, see Google Store Opening in Santa Monica.
The Future of Google Voice
While unlikely to be discontinued due to potential backlash, Google Voice's consumer future remains uncertain. The focus on business features suggests consumer requests, like RCS support and enhanced messaging, are less of a priority. A potential migration path for personal users could be Google Fi Wireless, offering free calling. This shift could further diminish the text messaging experience, already lacking RCS. For insights into Android updates, see LineageOS 22: Android 15 Update. For more on alternative messaging platforms, see Threads Simplifies Media Resharing.
Desired Improvements
Despite its business focus, several improvements could enhance Google Voice. These include native features like Call Screen and Hold for Me, similar to Pixel Phone functionalities. Further Material 3 integration could modernize the app's design. These enhancements could bridge the gap between business utility and consumer appeal.