IMAX partners with Camb.ai to use AI for dubbing and translation of original content, including documentaries. This move aims to increase viewership as non-English content consumption rises globally.
Camb.ai's Technology
- Uses AI speech models "Boli" for speech-to-text translation and "Mars" for speech emulation.
- Supports 140 languages, including low-resource languages.
- Employs a three-layer approach: foundation models, infrastructure, and the DubStudio platform.
- Claims to retain nuances in speech translation and capture ambient sounds.
- Delivers translations in up to 10 languages simultaneously with low latency.
IMAX's Strategy
- Will roll out AI translations in stages, starting with high-resource languages.
- Aims to reduce translation costs while expanding global reach.
- Sees potential in AI for future localization efforts.
Camb.ai, a Dubai-based startup, focuses on specialized AI models, unlike broader approaches by companies like OpenAI. The startup recently raised $4 million in seed funding and is closing a pre-Series A round. For more on AI's impact on content creation, see PlayAI's funding news. This partnership reflects the growing trend of AI integration in media, as seen with Threads' use of AI for summaries.