Threads is introducing AI-powered summaries for trending topics and expanding its trending topics section. These enhancements aim to improve content discovery and user engagement.
Similar to X's Stories feature, Threads will use AI to summarize discussions within the "Trending now" section. This feature is currently being tested in the U.S.
In addition to AI summaries, Threads is testing an expanded range of trending topics and improved search functionality. Users can now search within specific date ranges and filter posts by individual accounts. These updates address user feedback and aim to enhance the platform's usability.
These updates come as Bluesky, a Twitter alternative, experiences a surge in users, surpassing 20 million. This growth coincides with X's shift towards a more right-wing approach, prompting some users to seek alternative platforms. Learn more about platform shifts.
Threads has been actively responding to user feedback, recently implementing changes to prioritize content from followed accounts in the algorithmic feed. This adjustment aims to improve content relevance and user satisfaction.
Earlier this week, Threads introduced custom feeds, allowing users to curate content based on specific topics or user profiles. This feature enhances user control and personalization, similar to Bluesky's customizable feeds. Learn more about app personalization. While Threads boasts a larger user base than Bluesky, the latter's rapid growth in daily active users suggests increasing competition. Learn more about competitive landscapes.