iPhone Sales Decline in China for Fourth Consecutive Month
Apple iPhone sales have dropped for the fourth consecutive month in China, reflecting a broader decline in non-Chinese smartphone brands. Official data reveals a 47% year-on-year decrease in foreign-branded smartphone shipments, prompting Apple to offer rare discounts on current iPhone models.
Factors Contributing to the Decline
- Government encouragement of domestic brands.
- Huawei's resurgence as a premium competitor with 5G capability.
- Growing social pressure against using iPhones.
These factors, including the impact of past trade wars and Huawei's ban circumvention, have fueled a "Boycott Apple" movement. The shift in consumer preference towards domestic brands has put significant pressure on Apple's market share. You can read more about Xiaomi's stock surge amidst this market shift.
Apple's Response and Market Trends
Apple has responded with official discounts, a departure from its usual reliance on third-party reseller price drops. This marks a significant shift in Apple's strategy within the Chinese market. The declining sales trend extends beyond Apple, impacting all foreign smartphone brands. For insights into other market trends, check out Google Pixel's rise in India. Also, learn about the upcoming Redmi Note 14 series global launch.