MLS Viewership on Apple TV+ Exceeds Expectations

Major League Soccer Commissioner Don Garber reported that the Apple TV+ streaming deal has resulted in higher-than-projected subscriber numbers and viewership. While specific figures remain undisclosed, Garber promised increased transparency in the future. He highlighted the partnership's technological advantages, enabling data analysis and multi-stream experiences not possible with traditional broadcasting. This collaboration allows the MLS to address challenges and innovate for the future. For more on Apple and streaming, see iCloud Passwords Extension Now Available for Firefox on Mac.

The Messi Effect and Future of MLS

Garber anticipates the emergence of a new generation of stars to captivate young audiences, similar to Lionel Messi's impact. However, a key challenge lies in replicating Messi's global appeal with players who spend their entire careers in the US. The upcoming MLS Cup final between LA Galaxy and New York Red Bulls will serve as an early indicator of the league's post-Messi viewership. Check out One UI 7 Beta Arrives for Galaxy S24 for more tech news.

MLS Cup Final Details

The MLS Cup final, taking place on Saturday, December 7, 2024, will be a test of the league's viewership without Messi's Inter Miami competing. Coverage begins at 2:30 pm ET, with the match starting at 4 pm ET. For other sports updates, see watchOS 11.2: Expected Release Date and Features.