Roblox now offers users a 25% bonus on Robux purchases made via the web and gift cards, effectively bypassing Apple and Google's app store fees.
This move aims to provide more value to users and creators while managing costs, according to a Roblox spokesperson. The company confirmed this is a permanent change, not a temporary promotion. Similar actions against app store fees are being taken elsewhere.
Epic Games CEO Tim Sweeney praised Roblox's decision, hoping it signals a broader shift against app store charges. Epic itself has been battling Apple and Google over these fees and recently launched its own game store on iOS in the EU and on Android globally. Financial regulations are impacting tech companies.
This move comes amid increasing global scrutiny of app store fees. Alternative app stores are emerging, particularly in Europe due to the Digital Markets Act. Startups like Appcharge are also facilitating game sales outside of Apple and Google's ecosystems. Apple continues to be a focus of tech news.