Samsung and Google Launch Eclipsa Audio on 2025 TVs
Samsung and Google have partnered to introduce Eclipsa Audio, a new open-source 3D immersive audio standard, on Samsung's 2025 TVs and soundbars. This free alternative to Dolby Atmos aims to provide a comparable immersive audio experience without licensing fees.
Eclipsa Audio: A Dolby Atmos Competitor
Eclipsa Audio offers creators tools to control sound intensity and location, enhancing the audio experience for movies and TV shows. YouTube creators will soon be able to upload videos with Eclipsa Audio tracks, expanding the availability of spatial audio content. This move challenges Dolby's dominance in the audio market, offering a potentially cost-effective solution for consumers and creators. For more on Google's initiatives, see Google Pixel's Rise in India's Premium Smartphone Market.
Certification Program and Availability
A certification program, developed in collaboration with the TTA, will ensure Eclipsa Audio devices meet specific quality standards. Eclipsa Audio will be available on various Samsung TV models in 2025, including Crystal UHD and Neo QLED 8K units. The success of Eclipsa Audio hinges on adoption by other OEMs, potentially disrupting the existing audio landscape. For insights into Samsung's market strategy, read Report: Samsung slashes 2025 foldable plans.
Future of Audio Technology
The introduction of Eclipsa Audio marks a significant development in audio technology, offering a potential alternative to established standards. Its open-source nature and lack of licensing fees could attract creators and consumers. The wider adoption of Eclipsa Audio will depend on its ability to deliver a high-quality immersive experience and gain support from other manufacturers. For related tech updates, see Apple's 2025 Event Preview.