Meta is enhancing Threads with new feed customization options, directly addressing user feedback and competition from platforms like Bluesky.
Customizable Default Feed
CEO Mark Zuckerberg announced that Threads is testing the ability to set any feed as the default, including the algorithmically driven "For You" feed, the "Following" feed, or even a custom feed. This gives users more control over their initial view upon opening the app. Read more about Threads enhancements.
Algorithm Adjustments
In addition to customizable feeds, Instagram CEO Adam Mosseri revealed that Threads' algorithms are being tweaked to prioritize posts from followed accounts. This change aims to improve content relevance and engagement. Learn more about Threads updates.
Increased Development and Competition
The recent surge in Threads' feature development is likely a response to the growing popularity of Bluesky. While Threads maintains a larger user base, Bluesky's rapid growth has prompted Meta to accelerate its platform improvements. Explore related discussions on platform features.
Availability
There's no official timeline for the wider rollout of these features, but users are encouraged to keep their Threads app updated to access them as they become available.