Xiaomi Partners with PhonePe to Preinstall Indus Appstore on Smartphones in India
Key Highlights
- Xiaomi will preinstall PhonePe's Indus Appstore on all its Android smartphones sold in India.
- This replaces Xiaomi's GetApps store but Google Play Store will remain.
- The move supports a local app store alternative in India's growing digital market.
PhonePe's Challenge to Google
PhonePe's Indus Appstore offers developers zero commission on in-app purchases, differentiating itself from Google Play. It supports 12 Indian languages and features a video-led discovery feed with over 500,000 apps. This partnership with Xiaomi aims to boost adoption and overcome the challenges faced by alternative app stores. For related news on app stores, check out March 2025 Google Play System Update.
Impact on India's Digital Market
This collaboration signifies a push for local innovation in India's digital space. Xiaomi's support for "Make in India" initiatives is evident in this partnership. The success of this venture could influence other smartphone brands and foster competition within the app market. To learn more about other app store related news, see Google Photos Adds 'Undo Backup' for Android.
Looking Ahead
While details on the rollout timeline and inclusion in older Xiaomi devices remain unclear, this partnership could be a pivotal moment for India's app market. For more information on recent smartphone developments, see UMIDIGI Smartphone Sale & Giveaway.