Apple's Back to School/Higher Education Offer 2025
What is it?
Apple's annual Back to School promotion, now called the Higher Education Offer, provides students, teachers, and educational institutions with incentives like gift cards or discounts on AirPods and Apple Pencil with eligible Apple product purchases.
When is it?
- Australia, New Zealand, Brazil, South Korea: January to mid-March 2025 (estimated).
- U.S. & Canada: June to September 2025 (estimated).
- U.K. & Europe: July to October 2025 (estimated).
- India: Similar dates to U.S. and Canada.
Check Apple's promotions for the latest information.
What are the offers?
- Australia & New Zealand: Gift cards with Mac and iPad purchases.
- Brazil & South Korea: Free AirPods with Macs or Apple Pencil with iPads.
- U.S., Canada, U.K.: Gift cards with Mac and iPad purchases.
- Europe & India: Discounts on AirPods or Apple Pencil with eligible products.
Who qualifies?
Higher education students, teachers, and staff, as well as parents purchasing for eligible students. K-12 employees in the U.S. and Canada are also eligible. See Apple's upcoming lineup for student-friendly devices.
How to get the deal?
Shop through Apple's Education Store online or in-store during the promotional period. Verify eligibility through UNiDAYS in some regions. Explore Macbook Pro details for educational discounts.
Note: Apple offers year-round education discounts on select products through its Education Store.